The inside story of GoProposal’s acquisition by Sage, with James Ashford

We're interrupting your podcast feed for a bonus, shorter episode to discuss some breaking industry news. Last week, pricing and onboarding app GoProposal announced they had been acquired by Sage. To give you the inside story, we brought back one of our earlier guests, the co-founder of GoProposal James Ashford. In this episode, James shares why he made this decision, what it means for GoProposal's customers and the wider profession, what accountants can learn from his M&A experience, and most importantly, what comes next.