Why 'Authentic' Content Can Still Seem Fake

Brand Your Brain - A podcast by Robin Son | Brands By Robin - Mondays

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In this episode, I’m diving into how 'authenticity' has become a marketing strategy, the difference between curating what you share and faking stories for engagement and how audiences have become smarter.If you’ve ever looked at someone’s post and thought, “this still feels curated”, this episode is for you.The Confession: "Everyone teaches being authentic as best practice but it still feels like their 'authenticity' is still made to look perfect."Last week's episode is hereSee Frankie Harry's Channel hereReady to share your story, opinions or those questions you feel like you can’t ask? ⁠⁠Submit it here⁠⁠Follow Robin on Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow the Podcast Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠Get The Newsletter, Templates & Design Freebies ⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠Enjoying the podcast? Please drop a quick review! It helps more creatives find it!