#5: What Is Soft Power (And Why Does It Matter)?

"Political power grows out of the barrel of a gun" - Mao Zedong, 1927 "In the 21st century, culture is power" - Park Geun-hye (ex President of South Korea, home of Gangnam Style) How do other countries win the political game without force? Why is language such a fantastic tool to project power across the world? What is Donald Trump doing for US interests outside the US? Learn about how soft power is a vital tool in the global diplomatic toolbox, and how countries use it to advance their diplomatic aims. You'll find out what The Spice Girls, The Premier League, Pizza and Renaissance art all have in common. Full transcript, key vocabulary, and bonus episodes available on www.leonardoenglish.com