From SDRs to AI: How Revenue Zen Pivoted to the Future of B2B Growth

In this episode of Founders, Future, host Jae Encarnacion sits down with Rocky Peeden, Co-Founder and CEO of Revenue Zen, to explore how his B2B marketing agency is pioneering the shift from traditional SEO to Generative Engine Optimization (GEO). Rocky shares his journey from building SDR teams to revolutionizing content strategy—emphasizing how AI is compressing timelines and forcing marketers to adapt faster than ever. He reveals why creating "opinion-led" content and engaging authenticall...