Ep. 163 | Behind the Scenes of the Wedding Industry’s Biggest Event, Wedding MBA with Shannon Underwood

In this episode of the I Do Wedding Marketing Podcast, I had the pleasure of speaking with Shannon Underwood, Vice President and Conference Director of Wedding MBA—the premier wedding industry conference. Shannon shared insights into how Wedding MBA evolved from a small, family-run event into a massive gathering that attracts over 6,000 wedding professionals annually in Las Vegas.We discussed the meticulous planning behind the conference, including speaker selection, booth curation, and the vibrant energy of the exhibit floor. Shannon also offered valuable advice for first-time attendees on building an effective schedule and networking within the industry.Whether you're considering attending Wedding MBA, aspiring to be a speaker, or simply curious about what makes this event so impactful, this episode is filled with insider knowledge and enthusiasm.Reserve your ticket for Wedding MBA today at www.weddingmba.comFollow Wedding MBA on Instagram! https://www.instagram.com/theweddingmba/Follow the Host, Nina Addeo:Website: https://www.idoweddingmarketing.com/Instagram: https://www.instagram.com/idoweddingmarketing/Email: [email protected]