101. Connect like a Pro on LinkedIn with Scott Aaron

There are so many ways to create content on LinkedIn. You can create a basic post, shoot a native video, publish a newsletter/article, post a poll, and even do a LinkedIn Live. But the problem is, many people struggle with creating content that actually engages and reaches the right audience. How do you develop your content strategy so that you grow your personal brand, establish yourself as an authority and create a real connection with the right crowd? My guest, business coach for pe...