112. The Problem With How-To Content with Robb Gilbear

Are you guilty of commoditizing your brand by drowning your audience in 'how-to' content? It's time to stop playing it safe and holding yourself back from speaking up and standing out. If you're selling higher ticket 1:1 coaching or consulting, be careful: 'cause there's a problem with "how-to" content. And depending on how you do it, the clients you love to serve will struggle to connect with you if you make this big mistake. What is the mistake and how do you avoid it? Join this ...