127. Lighting Your Beacon & Building Your Business Ecosystem with Pamela Slim

Finding and connecting with your audience online has become a huge challenge for small businesses because the social media landscape has become so bloody fragmented! Which is why this week's guest, Pamela Slim, advocates that you create a primary communication channel - a process she calls 'lighting your beacon.' So, what's your beacon? And how do you light it so that it shines a light on the mission of your work? Listen up, because Pamela's sharing exactly how to choose which beacon to l...