156. Change the Conversation About Your Business with Jaci Russo

My guest this week is brand strategist, Jaci Russo and my biggest takeaway from our conversation was her take on the most basic way to explain branding: “We don’t see things as they are. We see things as we are.” Jaci says, Your clients don’t see your company as it is. If they know of your company at all, they only see a small sliver of it from their perspective. That’s why you say things like, “If prospects just understood what we do they would want our products/services.” But, you’ll lose t...