161. Is Your Brand Legendary? with Brand Building Expert Scott Wozniak

I love the word legendary. But when it comes to your work or your business, how to you become legendary? Think of a popular brand you know, like Apple, Harley-Davidson or Disney. When you see or hear these names, does something click in your mind that goes way beyond mere familiarity? Of course, you know about their product or service offerings, but I'm willing to bet you have a much deeper, more profound, and even emotional connection to these businesses. (Think about the l...