77. How live streaming is transforming online shopping with Nicolas Bailliache

The way you shop online is changing. Live streaming has become a super popular way to shop for items, and Live Commerce is at the forefront of this new trend. But, so far the main venues for live shopping have been limited to private platforms like QVC or via affiliates operating on Amazon. Now there's a brand new way to set up live shopping video on your own website & on your social media accounts (yes, multicast!). Your video is linked directly to your Shopify, Square or Woocommerce ...