84. How to sell with storytelling with Dan Manning

How do you sell with a story? If you've read any book about storytelling for business you've probably heard the advice, "make your customer the hero, and you be the guide." But today's guest on the Standout CEO Show is challenging that conventional storytelling wisdom. Business storyteller and storytelling coach, Dan Manning, says that when you're telling a story to sell, start by telling your own story in a way that shows that you understand your customer's problem and then shows ho...