The Fake Marketing Premise: "Become An Extrovert Or Become Irrelevant"

This episode is a little rant about what I call, "The Fake Marketing Premise." This is the message that almost all marketing gurus are spreading: "Become an Extrovert of Become Irrelevant." It's a message that says the only way to be successful is to show up everywhere and shout louder than everyone else. Why is it fake? Because, if you're not an extrovert, then you have to pretend to be one in order to succeed. Grant Cardone and Gary Vaynerchuk are probably the two biggest purveyors of this...