The New Rules of Marketing with David Meerman Scott

There used to be only three ways to get noticed: Buy expensive advertising, get the mainstream media to tell your story for you, or hire a huge sales staff to interrupt & tell people individually about your products. But now, with the myriad of new opportunities to market and promote yourself online, the key to success (and to standing out) is to think more like a journalist and publish amazing content that will build trust and affinity for your brand. These ideas form the main premise ...