142. Selling with Future Fear

Did you know that 10% of people take action to seek pleasure, while 90% take action to avoid pain? More importantly, do you know how to use that little factoid to your advantage in your marketing and on consult calls? If not, you need to. Listen and Learn: How to define what life could look like for your clients without your help (and how to use those specific pain points in your marketing and sales conversations)The importance of creating urgency for them to take action now (and how t...