144. Are Your Marketing Emails Getting Delivered?

If your email open or click rates have gone down and you're not sure why, it could be because your emails aren't getting to the main inboxes of your subscribers. And no amount of tweaking your copy is going to fix it. So how can you make sure your marketing emails are getting delivered to your email subscribers? Specifically, should you do a double opt-in for all forms? (Don't know what that means? Good thing you're here.) Listen to this short and sweet episode for: How to test your email del...