159. Choose Profitable Discomfort

Let's explore the concept of "profitable discomfort" and how embracing short-term challenges can lead to long-term success for both you and your clients. Attracting clients who are willing to do the hard work is CRUCIAL... But how do you do it? (So glad you asked.) First, learn how to effectively communicate the value of delayed gratification in your marketing and sales processes. By reframing discomfort as a GOOD thing, you'll not only enhance your business but also empow...