91. Over-Selling in a Recession

Many business owners are very unsure about their future right now because of the recession. This isn't the first recession I've weathered in business, so I can say from experience that it's going to be an incredible opportunity for growth. I can also say that MANY businesses will fail. The ones that don't understand how to stick to their plan and CREATE DEMAND when the rest of businesses around them are discounting, making rash decisions, and taking any dollar that comes their way because...