Why Some Beijing Olympic Sponsors Are Keeping Quiet

A.M. Edition for Feb. 1. Four years ago, Coca-Cola, Visa and Procter & Gamble loudly promoted their sponsorship of the Winter Olympics. Now, sponsors of the coming Beijing Games are keeping a lower profile. WSJ's Stu Woo explains why that is, and why other coming international competitions present a similar challenge. Luke Vargas hosts. Learn more about your ad choices. Visit megaphone.fm/adchoices